The right packaging answers three questions: how the product travels, how it is presented, and what it can cost per order.
1. How does it travel?
Courier networks are rough. Fragile or heavy products need corrugated board — a mailer for up to 1.5 kg, a 5-ply shipping box beyond that. Soft goods can travel in a printed courier bag.
2. How is it presented?
If the box is opened in front of the customer (or on camera), invest in print inside and out, tissue and a sticker. If it is a retail shelf, the carton and label do the work.
3. What can it cost?
Work backwards from your margin. Most growing brands land between 3% and 8% of order value for packaging. Quantity tiers matter: moving from 250 to 1,000 units can cut unit cost by a third.
Tell us your product, quantity and budget — we will narrow it to one or two options and tell you why.
