Finish changes how a box looks on camera and how it feels in the hand. Here is how we recommend choosing.
Matte
Calm, modern and easy to photograph without glare. It suits most D2C brands and hides fingerprints better than gloss.
Gloss
Makes colours pop and wipes clean — good for food and kids’ products. We would steer you away from gloss for dark, minimal designs: every mark shows.
Soft-touch
A velvety lamination that feels expensive. Best for rigid boxes, beauty and jewellery, where the box is kept. It costs a little more per unit and is worth it when the unboxing is the product experience.
Want to feel them first? Our sample kit includes all three.
